THE EFFECT OF SOCIAL MEDIA ON VOTER BEHAVIOUR [A CASE STUDY OF SOME SELECTED VOTERS IN LAGOS STATE]
- Project Research
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- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
The advent of internet and technology has exposed majority of the global population to different interactive platforms on which different kinds of information is exchanged which might significantly have effect on human behaviour, decision and judgment (CES, 2012). Social media are new information network and information technology using a form of communication utilizing interactive and user-produced content, and interpersonal relationships are created and maintained. This research focused on the effect of social media on the behavior of voters in lagos. It aimed at finding the following:
To find out if social media influences voter behaviour in Lagos State
To determine the influence social media has on voter behaviour in Lagos state
The research adopted the descriptive survey research for the analysis.
Every citizen that has attained the voting age of 18 years and above as stipulated by the Nigeria Electoral law and has all other rights that qualifies him/her to vote and be voted for in Lagos state form the population of this study
twenty (20) local government area of Lagos State using simple random sampling.
It was discovered that Social media influences the voter behaviour in Lagos state and can affect their decision and judgment about the choice of whom to be voted for.
Conclusion and recommendations were made at the end .
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